Over-size Poster: The various collateral and digital materials conveyed the range of styles represented in the show
Outdoor Vinyl Event Banner
Exhibit Posters in Gallery
Digital banners for Facebook
Abridged style guide
The River Flows Both Ways Exhibit | Brand Design
Poster Design, Branding, Exhibition Panels
Branded and developed all print and digital promotional materials for annual juried exhibition– starting with a clean logotype title with elongated extenders echoing the flow of waterways. Branding reflected the exhibition's theme of traditional and contemporary interpretations of the Hudson River, inspired by famed Hudson River School painter Jasper Francis Cropsey. Marketing collateral included posters, pamphlets, print ads, vinyl banners and social assets.
Projects
RiverArts | Digital Content Creator + Design
Designer and Special Projects Creative Leader for an arts organization delivering quality programming, education, and events for audiences from children to adults. Served as Social Media Manager, driving strategy and overseeing art direction, content creation, and execution—including illustrations, GIFs, motion graphics, user-generated content integration, and Instagram grid curation. Additionally designed print ads, marketing assets, and diverse collateral materials ranging from outdoor banners to stickers.
Designer, Art Director , Social Media Management
Jody's Kitchen | Brand Design
Designed the logo, visual identity and overall brand system for Jody’s Kitchen, a prepared-foods business launched as a pandemic pivot and grown through Westchester’s farmers’ market community. Working closely with Chef Jody Hunter, her farm-to-table ethos was translated into a warm, grounded, and flexible brand. Earthy color palettes, natural textures, imperfect typography, and simple grid systems formed a visual language that could scale as offerings expanded from soups to salads, dressings and spice mixes.
Branding & Logo
Hastings Historical Society | Web
Redesigned a data-dense WordPress website with a modern, clean aesthetic and intuitive navigation, replacing an outdated and cumbersome predecessor. Collaborated with key stakeholders to define project scope, content strategy, and timeline management. Led competitive market analysis and provided editorial direction to guide stakeholder decisions. Partnered with a back-end developer to create a responsive site structure and information architecture, built for both clarity and future scalability. Conducted beta testing with diverse user groups to ensure accessibility and usability. Also designed a new logo and cohesive branding system applied site-wide.
Web Design & Branding
Drs. Mamie + Kenneth Clark | Brand Designer
Designed the poster, all visual elements and the overall campaign for the Hastings Historical Society exhibition and street renaming ceremony honoring nationally recognized residents and civil rights leaders Drs. Mamie and Kenneth Clark. Created mood boards, developed multiple design iterations, and produced a full suite of branding, exhibit panels, printed collateral, and social media content—earning local recognition for its bold, dynamic design and powerful visual impact.
Poster Design, Branding
How High the Moon Exhibit | Brand Design
Branded and developed all print and digital promotional materials for annual juried exhibition – embracing the exhibition's theme of celebrating the public’s fascination with the moon and village’s unique place in lunar history, first successful daguerreotype of the moon. Marketing collateral included posters, pamphlets, print ads, vinyl banners and social assets.
Poster Design, Branding, Exhibition Panels
McKinsey & Co | Visual Designer
Designed organic mini-campaigns for the Global Publishing Department’s priority initiatives, including The McKinsey Quarterly’s Re:think and FiveFifty series, The McKinsey Podcast, McKinsey for Kids, and the high-traffic Google-ranked McKinsey Explainers. Consistently delivered top-performing content in terms of engagement and click-through rates, generating buzz around new products and services.
Visual Design, Digital Content Creator
Bread + Brine | Menu Designer
Designed the full menu system and visual language for Bread & Brine, a local seafood restaurant with a distinctly nostalgic aesthetic. Developed a series of retro 1960s-style illustrations—some adapted from vintage clip art, others created from scratch—to establish a cohesive and memorable look across all menu formats. Produced multiple design iterations, refined a unified illustration style, and created separate standalone graphics for social media promotions.
Menu Designer, Illustrator
RiverArts Music Tour | Brand Designer
Led the development and implementation of a flexible new branding and visual identity system for RiverArts Music Tour, an annual music festival showcasing a wide range of performers. The system was designed to reflect the event’s diversity and was applied consistently across all printed collateral—including posters, outdoor banners, and brochures—for four consecutive years. Also developed a customized social media strategy featuring engaging videos and carousel posts to boost visibility and audience engagement.
Brand Designer, Art Director
The TImes They are A-Changin' | Brand Designer
Designed all visual elements and the full campaign for the Hastings Historical Society’s exhibition on the village in the 1960s. Drawing on visitor feedback from previous shows, I created oversized exhibition boards—each over six feet tall—that hang from the room’s top rails, using large-scale typography and a clear visual hierarchy to improve readability and flow. Guests consistently noted how easy it was to engage with the panels from a distance, enhancing both accessibility and the overall visitor experience. Each board was built within a cohesive visual system that unified the exhibition across all branding touchpoints. The project has been lauded for its clarity, scale, and strong visual impact, bringing a transformative decade in the village’s history to life.
Brand Designer, Art Director
Hudson River Riders | Logo Design
Refreshed and rebranded the look of a community-focused kayak program with a bright retro style harkening back to summer-camp fun with a new logo, color story and branding system. HRR provides recreational access to and environmental awareness of the Hudson River for underserved communities through free kayak paddles, tours and training.
Logo Design, Branding + Illustration